Monday, July 22, 2013
The Property Primer for Local Business
Although search engines provide you with global search options, as a local business you would want to concentrate on certain locations such as 'West End'. This is really important because any global search will bypass the targeted customers and would be a big drain on your advertising budget.
Concentrating on the local audience may appear difficult as Google doesn't group the sites depending upon their exact location, but with the following tips, you can easily tap your local market.
1. Location should also be included in the body text
Location should never be missed in the body text. If you have optimised your text for 'Estate agents' which is a generic term without any specific location, it won't help you in ranking high for 'Estate agents in London'.
2. Add your specific location in the Meta tags
Meta tags are quite significant for the search engines, therefore it is a must for you to include your exact location and any additional keywords in relevant pages on your website. For example; if you are providing property services in London, you can use 'flats for sale in London' within your body text and meta-tags.
3. You must use your specific location as a anchor text
You may face difficulty in building organic backlinks depending upon your location as such localized terms don't sound too natural. For instance; 'property London' or 'property company London' may not be grammatically correct, but they can be effectively used in the blogs with correct anchor text, for driving back traffic to your site.
4. Locally targeted PPC ads
An effective way to drive traffic to your site is by targeting your PPC ads locally. This ensures most effective use of your advertising budget and can drive local customers to your site.
5. Include your business in Yahoo Local and Google Places
It is always a good idea to check on the search volume for each of your keywords. Though a certain shift is usual over a period of time, if you find that people are not searching for 'property company London', you can replace it with 'property firm London' for example to achieve much greater results.
6. Each of your business locations should have its own separate page
If you have a business that is spread over several locations, then it is quite helpful to have a separate web page dedicated to each of them. It helps you in targeting the local market in a best possible way.
7. Use social media
Social media sites such as Twitter and Facebook offer great traffic in terms of volumes and can promote your business directly to the audience you want to reach.
8. Testimonials and reviews
You can win the trust of your customers by promoting yourself as a quality trader. Try to publish the comments of your customers on your site as well as on certain review sites such as Yelp.
9. Check your keywords
You can drive higher traffic from social media sites such as Twitter and Facebook. Here you can easily promote your products or services to your target audience.
Concentrating on the local audience may appear difficult as Google doesn't group the sites depending upon their exact location, but with the following tips, you can easily tap your local market.
1. Location should also be included in the body text
Location should never be missed in the body text. If you have optimised your text for 'Estate agents' which is a generic term without any specific location, it won't help you in ranking high for 'Estate agents in London'.
2. Add your specific location in the Meta tags
Meta tags are quite significant for the search engines, therefore it is a must for you to include your exact location and any additional keywords in relevant pages on your website. For example; if you are providing property services in London, you can use 'flats for sale in London' within your body text and meta-tags.
3. You must use your specific location as a anchor text
You may face difficulty in building organic backlinks depending upon your location as such localized terms don't sound too natural. For instance; 'property London' or 'property company London' may not be grammatically correct, but they can be effectively used in the blogs with correct anchor text, for driving back traffic to your site.
4. Locally targeted PPC ads
An effective way to drive traffic to your site is by targeting your PPC ads locally. This ensures most effective use of your advertising budget and can drive local customers to your site.
5. Include your business in Yahoo Local and Google Places
It is always a good idea to check on the search volume for each of your keywords. Though a certain shift is usual over a period of time, if you find that people are not searching for 'property company London', you can replace it with 'property firm London' for example to achieve much greater results.
6. Each of your business locations should have its own separate page
If you have a business that is spread over several locations, then it is quite helpful to have a separate web page dedicated to each of them. It helps you in targeting the local market in a best possible way.
7. Use social media
Social media sites such as Twitter and Facebook offer great traffic in terms of volumes and can promote your business directly to the audience you want to reach.
8. Testimonials and reviews
You can win the trust of your customers by promoting yourself as a quality trader. Try to publish the comments of your customers on your site as well as on certain review sites such as Yelp.
9. Check your keywords
You can drive higher traffic from social media sites such as Twitter and Facebook. Here you can easily promote your products or services to your target audience.
About the Author:
We are a digital marketing team that focuses on seo for estate agents. If you wish to find out more about PropertyDivision and our other products please go to our website.
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